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Competing Through Innovation: Essential Strategies For Small And Medium-sized Firms
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ISBN
:
9788120329348
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
416
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Year
:
2009
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325.0
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292.0
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Description
To provide a clear understanding of what innovation really is, the book analyses the different stages of an innovation project, looks at how small firms can use their strengths to build partnership and develop ‘innovation as a state of mind’ and describes the different forms of innovation support that are available to business. In doing so the authors take practical examples across Europe. Innovation, especially for small firms is essential today for their development, and possibly even for their survival. Competing Through Innovation shows how innovation can be successfully managed and provides practical advice on how companies can develop and sustain the process of Innovation as a state of mind. This book will be essential reading for those who take and implement key decisions in the firms. Anyone interested in the different strategies that the best businesses, tested and developed in Europe, will find it very useful. Table of Contents Preface. Acknowledgments. Part One: You Did Say “Innovation”?—Allegory (episode one). 1.Innovation and the Market 2.Assessing the Risk. Readings and Arguments Part Two: The Innovation Process—Allegory (episode two). 3.Where Are We Now?—The Diagnosis. 4.The Consultation Group. 5.Selecting a Strategy. 6.Preparing the Organisation. 7.Setting up the Investment. 8.Evaluating the Costs of the Project. 9.Evaluating the Impact of the Project. 10.Anticipating Obsolescence. Readings and Arguments Part Three: Why Small Firms Are Special— 11.Internal Strengths and Weaknesses of Small Firms 12.The Environment. Readings and Arguments . Part Four: Innovation Is A State of Mind—Allegory (third and final episode). 13.Technology Watch.
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